Posted on 4/28/2017
Having previously experienced less-than-stellar results with the sadly misunderstood Pontiac GTO and later the Pontiac G8 sedan, two recent Australian-American V-8–powered products that failed to build much excitement at the cash register, GM knew to temper the plan with a dose of consumer reality. While GM initially had high production hopes for multiple times the initial capacity, its estimates were drastically revised once production began. Sales turned out to be consistent if not earth shattering: GM sold 2479 units in 2014, 2895 in 2015, and 3013 in 2016. Ultimately, it was the company’s decision to shutter Holden production altogether, not weak sales, that sealed the SS’s fate. Ordering for the SS concluded at the end of February, with Chevrolet dealers now selling off any remaining stock. Interestingly, Chevy sold 1529 SSs in the first ... read more